Roll out Date: January 08, 2020
Final Date: February 27, 2020 (Approx. 6 weeks of work)
Final Date: February 27, 2020 (Approx. 6 weeks of work)
Graphic Design Coursework
Okay... Here's what you've all been waiting for. These are your choices for your COURSE WORK assignment. We will talk about this in length in class and I will guide you along through your journey. That's exactly how you want to treat this... as a journey. You should be sketching, creating and editing ALL THE TIME.
Weekly
Each week after the initial choice is made, you will be required to turn in a two completed ideas. This needs to demonstrate strong work ethic, detailed research and strong experimentation with your choice of topic. Below are the due dates. Late work will result in a loss of 15 points automatically from your score. If it is not in by the end of the due date listed, then it will be 0 (unless, of course, you have an excused absence) however; even with excused absences, you need to be working all the time!
Due dates
January 23, Pages 1 & 2
February 10, Pages 1 & 2
February 21, Pages 3 & 4
March 6, Pages 5 & 6
March 26, Pages 7 & 8
March 26 - Cover/Final Piece/Contact Sheets/Corrections
I will also be performing random walk-through, checking your work (sometimes by watching through the computer).
After I grade each page, I will let you know what you might want to correct on each page.
All corrected pages should be turned in by March 26, 2020... ALONG WITH YOUR FINAL CHOICE FOR FINAL PRODUCTS.
Experimentation is 9/10's of the law . Here is information from the Cambridge Syllabus:
The key concepts for Cambridge International AS & A Level Art & Design are:
• Communication
An essential purpose of any piece of art and design is to communicate, from the simplest sketch to the most complex work. Artists and designers need to understand that the relationship their work builds with the audience is influenced by many things, including their chosen media and methods. Effective communication is also essential for operating in today’s art and design world, which demands collaboration and engagement with wider cultures and movements.
• Creativity
Creativity is at the heart of an artist or designer’s processes. It pushes them to question, investigate, experiment and take risks to create work that is original and meaningful. Creative practitioners use curiosity, imagination and innovation to solve art and design problems in new ways.
• Intention
An intention is the starting point of any project, from which an artist or designer starts to develop ideas. An intention or purpose can come from a brief, proposal or research, while at other times it might begin as an idea or feeling. Though an intention is the reason to start a project, it is important to understand that the intention can evolve as work develops.
• Materials and processes
Experimentation with materials and processes builds confidence, and helps develop awareness of spatial, textural and colour relationships, which are fundamental to art and design. A skilful artist or designer selects the materials and processes that communicate their message in the most effective way.
• Critical reflection
Critical reflection is the ongoing process that helps artists and designers to learn what works and what doesn’t. Artists and designers need to evaluate how the materials, techniques and processes they choose affect how their work communicates meaning. This process can help work become more relevant and coherent.
• Research and context
First-hand research helps artists and designers to develop their ideas and refine their practice. Actively researching and responding to other practitioners, cultures and creative movements gives the artist or designer a broad view of the world. An artist or designer can use this to improve their practice and understand how their work connects with its intended audience.
Component 1
Coursework
100 marks
Candidates research, develop and realise a project from one area of study in the syllabus content.
There are two parts to the coursework:
– a portfolio and
– a final outcome.
Externally assessed
50% of the AS Level
AO1 Record
Record ideas, observations and insights relevant to intentions, reflecting critically on work and progress
AO2 Explore
Explore and select appropriate resources, media, materials, techniques and processes, reviewing and refining ideas as work develops
AO3 Develop
Develop ideas through investigations informed by contextual and other sources, demonstrating analytical and critical understanding
AO4 Present
Present a personal and coherent response that realizes intentions and, where appropriate, makes connections between visual and other elements
Assessment objectives as a percentage of each component
Assessment objective Weighting in components approximate %
Component 1
AO1 Record 25%
AO2 Explore 25%
AO3 Develop 25%
AO4 Present 25%
The skills all candidates must develop are:
• the ability to record their own experiences and observations from first-hand and secondary resources and personal research
• the ability to collect, record and respond to visual information using a range of techniques
• the skill to select, give context to and organise the information they collect in a coherent way
• the ability to effectively use a wide range of resources and use the information to develop their practice
• the ability to make personal investigations
• the application of a range of skills to produce art and design work
• a critical awareness of their work in a contextual framework and the ability to review it based on their own, and others’, opinions
• the ability to reflect, refine and adapt.
Area of study: Graphic communication
Candidates should develop their knowledge of and skills in a range of media, processes and techniques. Candidates should demonstrate understanding of conveying visual meaning through graphic design, working to a theme or brief and considering design constraints and problems. They should also consider traditional, contemporary and emerging techniques and approaches. Candidate work should explore directly observed objects or subjects or should relate to a theme, concept or issue. Candidates can use sketchbooks and journals to record visual and/or other appropriate research to show clear evidence of the development of their ideas. They should show an awareness of current and historical design processes and concepts. Candidates should also develop an understanding of the influence of social and cultural contexts. They can explore the relationship between image and text, the use of colour, composition, problem solving and communication to develop their practice. A range of materials and approaches can be experimented with such as print media, collage, pencils, inks and paper construction.
Candidates should work in one or more of the following:
• illustration
• print making
• packaging design
• branding
• advertising
• signage
• typography.
Skills and techniques
Candidates will need to demonstrate the following skills and techniques:
• the ability to use appropriate media and techniques to communicate their intention effectively
• an understanding of perspective, scale and color
• the ability to create effective designs with consideration for space, balance and color relationships
• effective use of a number of appropriate skills which may include some of the following; drawing, photography,
photo editing, print making, typography and lettering, product design, and package construction
• the ability to respond to a theme or brief
• an understanding of the required potential impact of the work on the identified audience
• appropriate use of visual language.
Knowledge and understanding Candidates will need to demonstrate knowledge and understanding of:
• appropriate materials, processes, technologies and resources
• how graphic design can be used to communicate
• the importance of location and space in the making, exhibiting and viewing of work
• the importance of social and cultural factors in the making, exhibiting and viewing of work
• the origin, continuity and development of techniques, genres and key movements
• the importance of intention, research, realization and reflection to the graphic design process
• relevant graphic communication styles and techniques used by designers past and present
• a range of specialist vocabulary relevant to graphic communication.
Component 1 is an AS Level component. This is an internally set assignment which is marked by Cambridge International. There is no question paper for this component.
There are two parts to this component:
• a portfolio and
• a final outcome. Candidates explore and develop coursework based on a theme, producing a portfolio of work leading to a final
outcome. Themes may be set by the teacher or candidates may choose one in consultation with their teacher. Candidates should select work for their portfolio that shows how they have:
• recorded ideas and observations from first-hand studies, such as their own drawings and photography, and
secondary imagery and sources
• explored and experimented with different media, techniques and processes
• carried out in-depth research into artists, designers and cultural influences to inform the development of ideas
• selected, reviewed and refined their work throughout the whole process to plan and produce a personal and
coherent outcome.
The final outcome may be a single response or a series of related outcomes.
https://learning.cambridgeinternational.org/classroom/course/view.php?id=3328
Due dates
January 23, Pages 1 & 2
February 10, Pages 1 & 2
February 21, Pages 3 & 4
March 6, Pages 5 & 6
March 26, Pages 7 & 8
March 26 - Cover/Final Piece/Contact Sheets/Corrections
I will also be performing random walk-through, checking your work (sometimes by watching through the computer).
After I grade each page, I will let you know what you might want to correct on each page.
All corrected pages should be turned in by March 26, 2020... ALONG WITH YOUR FINAL CHOICE FOR FINAL PRODUCTS.
Experimentation is 9/10's of the law . Here is information from the Cambridge Syllabus:
The key concepts for Cambridge International AS & A Level Art & Design are:
• Communication
An essential purpose of any piece of art and design is to communicate, from the simplest sketch to the most complex work. Artists and designers need to understand that the relationship their work builds with the audience is influenced by many things, including their chosen media and methods. Effective communication is also essential for operating in today’s art and design world, which demands collaboration and engagement with wider cultures and movements.
• Creativity
Creativity is at the heart of an artist or designer’s processes. It pushes them to question, investigate, experiment and take risks to create work that is original and meaningful. Creative practitioners use curiosity, imagination and innovation to solve art and design problems in new ways.
• Intention
An intention is the starting point of any project, from which an artist or designer starts to develop ideas. An intention or purpose can come from a brief, proposal or research, while at other times it might begin as an idea or feeling. Though an intention is the reason to start a project, it is important to understand that the intention can evolve as work develops.
• Materials and processes
Experimentation with materials and processes builds confidence, and helps develop awareness of spatial, textural and colour relationships, which are fundamental to art and design. A skilful artist or designer selects the materials and processes that communicate their message in the most effective way.
• Critical reflection
Critical reflection is the ongoing process that helps artists and designers to learn what works and what doesn’t. Artists and designers need to evaluate how the materials, techniques and processes they choose affect how their work communicates meaning. This process can help work become more relevant and coherent.
• Research and context
First-hand research helps artists and designers to develop their ideas and refine their practice. Actively researching and responding to other practitioners, cultures and creative movements gives the artist or designer a broad view of the world. An artist or designer can use this to improve their practice and understand how their work connects with its intended audience.
Component 1
Coursework
100 marks
Candidates research, develop and realise a project from one area of study in the syllabus content.
There are two parts to the coursework:
– a portfolio and
– a final outcome.
Externally assessed
50% of the AS Level
AO1 Record
Record ideas, observations and insights relevant to intentions, reflecting critically on work and progress
AO2 Explore
Explore and select appropriate resources, media, materials, techniques and processes, reviewing and refining ideas as work develops
AO3 Develop
Develop ideas through investigations informed by contextual and other sources, demonstrating analytical and critical understanding
AO4 Present
Present a personal and coherent response that realizes intentions and, where appropriate, makes connections between visual and other elements
Assessment objectives as a percentage of each component
Assessment objective Weighting in components approximate %
Component 1
AO1 Record 25%
AO2 Explore 25%
AO3 Develop 25%
AO4 Present 25%
The skills all candidates must develop are:
• the ability to record their own experiences and observations from first-hand and secondary resources and personal research
• the ability to collect, record and respond to visual information using a range of techniques
• the skill to select, give context to and organise the information they collect in a coherent way
• the ability to effectively use a wide range of resources and use the information to develop their practice
• the ability to make personal investigations
• the application of a range of skills to produce art and design work
• a critical awareness of their work in a contextual framework and the ability to review it based on their own, and others’, opinions
• the ability to reflect, refine and adapt.
Area of study: Graphic communication
Candidates should develop their knowledge of and skills in a range of media, processes and techniques. Candidates should demonstrate understanding of conveying visual meaning through graphic design, working to a theme or brief and considering design constraints and problems. They should also consider traditional, contemporary and emerging techniques and approaches. Candidate work should explore directly observed objects or subjects or should relate to a theme, concept or issue. Candidates can use sketchbooks and journals to record visual and/or other appropriate research to show clear evidence of the development of their ideas. They should show an awareness of current and historical design processes and concepts. Candidates should also develop an understanding of the influence of social and cultural contexts. They can explore the relationship between image and text, the use of colour, composition, problem solving and communication to develop their practice. A range of materials and approaches can be experimented with such as print media, collage, pencils, inks and paper construction.
Candidates should work in one or more of the following:
• illustration
• print making
• packaging design
• branding
• advertising
• signage
• typography.
Skills and techniques
Candidates will need to demonstrate the following skills and techniques:
• the ability to use appropriate media and techniques to communicate their intention effectively
• an understanding of perspective, scale and color
• the ability to create effective designs with consideration for space, balance and color relationships
• effective use of a number of appropriate skills which may include some of the following; drawing, photography,
photo editing, print making, typography and lettering, product design, and package construction
• the ability to respond to a theme or brief
• an understanding of the required potential impact of the work on the identified audience
• appropriate use of visual language.
Knowledge and understanding Candidates will need to demonstrate knowledge and understanding of:
• appropriate materials, processes, technologies and resources
• how graphic design can be used to communicate
• the importance of location and space in the making, exhibiting and viewing of work
• the importance of social and cultural factors in the making, exhibiting and viewing of work
• the origin, continuity and development of techniques, genres and key movements
• the importance of intention, research, realization and reflection to the graphic design process
• relevant graphic communication styles and techniques used by designers past and present
• a range of specialist vocabulary relevant to graphic communication.
Component 1 is an AS Level component. This is an internally set assignment which is marked by Cambridge International. There is no question paper for this component.
There are two parts to this component:
• a portfolio and
• a final outcome. Candidates explore and develop coursework based on a theme, producing a portfolio of work leading to a final
outcome. Themes may be set by the teacher or candidates may choose one in consultation with their teacher. Candidates should select work for their portfolio that shows how they have:
• recorded ideas and observations from first-hand studies, such as their own drawings and photography, and
secondary imagery and sources
• explored and experimented with different media, techniques and processes
• carried out in-depth research into artists, designers and cultural influences to inform the development of ideas
• selected, reviewed and refined their work throughout the whole process to plan and produce a personal and
coherent outcome.
The final outcome may be a single response or a series of related outcomes.
https://learning.cambridgeinternational.org/classroom/course/view.php?id=3328
Grading Rubric
Resource Sites
- https://www.studentartguide.com/articles/cie-igcse-art-paper-1-exam
- https://www.studentartguide.com/articles/as-art-coursework-examples
- https://www.studentartguide.com/articles/a-level-art-coursework-development
- https://www.studentartguide.com/featured/a-level-graphic-design-creative-media
- https://www.studentartguide.com/featured/graphic-design-coursework
Choices
Graphic Design includes many things, as seen above. You will need 8 complete pages, 19x13 inches and a final piece... you will also create a cover (this does not get graded - you can make it simple or elaborate).. I will set up an INDESIGN Template and email it to you. Save everything you do. I will also be doing a demonstration for InDesign in class so that you are more comfortable with lay-out. If you would rather, I will also have a single Photoshop Template available for your pages as well. I will upload these templates later.
Choose one starting Point:
1. Passing by
2. Undone
3. Visual Tension
4. First aid kit
5. Habitat
Preparatory period
You should select one starting point from this paper and start to develop your ideas. You may discuss your choice of starting point with your teacher at the beginning of the preparatory period for initial advice on materials and processes to explore. After that you must carry out your own research, planning and investigation of ideas to develop your own personal response.
You may begin preparing your supporting studies as soon as you receive this paper and continue until the start of the supervised test. The supporting studies are your reference material, which will inform your work during the test. Your supporting studies should show how you have developed your ideas and attempted different outcomes during the preparatory period. Remember that you have a limited time to produce your supporting studies and develop your ideas for your final outcome.
1. Passing by
2. Undone
3. Visual Tension
4. First aid kit
5. Habitat
Preparatory period
You should select one starting point from this paper and start to develop your ideas. You may discuss your choice of starting point with your teacher at the beginning of the preparatory period for initial advice on materials and processes to explore. After that you must carry out your own research, planning and investigation of ideas to develop your own personal response.
You may begin preparing your supporting studies as soon as you receive this paper and continue until the start of the supervised test. The supporting studies are your reference material, which will inform your work during the test. Your supporting studies should show how you have developed your ideas and attempted different outcomes during the preparatory period. Remember that you have a limited time to produce your supporting studies and develop your ideas for your final outcome.
Step 1 - Choose your path & Brainstorm on Paper
DUE DATE: Jan. 21 at beginning of class
You should have received a Microsoft Word Document via email. I have a sample below of how to approach this. You will NOT be able to change your mind once you have chosen your course. Be able to defend it ( we will talk in class).
You should have received a Microsoft Word Document via email. I have a sample below of how to approach this. You will NOT be able to change your mind once you have chosen your course. Be able to defend it ( we will talk in class).
Step - 2
Begin working on your ideas... SKETCH, SKETCH, SKETCH. The thing most important to Cambridge is your journey... they want to see almost everything, even the unsuccessful ideas. Scan you sketches (clean them up - I can show you how)... Work with both Photoshop and Illustrator and indicate that on your papers.
Step - 3
Start laying out in INDESIGN or separate pages in Photoshop. Again, I will be demonstrating how to use the program efficiently. FOLLOW THE DUE DATES ABOVE.
Step - 4
Make Corrections if I indicated corrections if I gave you information about lay-out, work, etc.,.. resubmit. I won't change your grade, but this is the opportunity to fix anything that you might need to for Cambridge.
Step - 5
Once you have finished your work, you will need to choose your final piece. For instance, if you did 4 ideas, one of those 4 must be chosen for your final. I will update this page and upload a FINAL page for you to download or email it to you. You will also have one for the cover.
Step - 6
After this we will begin printing and binding... You will have an opportunity for one more look before we bind to make sure it is where you want it.
Good Luck!
Now is the time to ask questions!!!! Do not be shy. If you want me to brainstorm with you, I will. Remember, this is the COURSEWORK part and I can help you A LOT!!! When the test comes around, I can't.
Teacher Sample
This is a rushed sample that I didn't quite finish... but I think you get the general idea.... EXPERIMENT, do studies...
